34% of online transactions are made from mobile devices. If you run a dropshipping business, but you are not optimized for mobile devices, you can assume that you will be missing out on 30% of sales.
So, mobile device usage is stronger than ever. The flipside to that is that it’s easier than ever to optimize your ecommerce site for mobile devices.
Let’s discuss a few ways to do that.
Use Clean, Responsive Design
A responsive website is programmed to automatically adjust to the screen size of any device. Responsive design is a better option than simply forcing users to squint and zoom like they would with a regular site. It’s also easier than creating a separate mobile site– ecommerce sites have a great deal of pages and content, so recreating the site for the mobile experience would be a headache.
Most modern design templates are now being designed to be responsive. If you’re hiring a web designer to create your site, ensure that he can make it responsive.
Make sure that the design is uncluttered. Noisy design doesn’t translate well to mobile devices. Aim for a clean layout, easy-to-understand navigation, and accurate product pages and content. Don’t flake the layout with unnecessary sidebars. All of this to ensure that your site loads quickly and is easy to access on mobile devices.
Make the Buying Process Easy
Don’t have a complicated checkout. Don’t force the customer to fill out unnecessary information. Abbreviate the buying process wherever possible. Offer a variety of payment methods: credit cards, PayPal, Google Wallet, etc.– you should try to accommodate common buying habits and practices.
When it comes to fields that customers need to fill out, the required fields should be easily understood without having to give additional information. Basically, there should be no questions about what customers need to fill out. Everything should be clear, not ambiguous.
You need to streamline the login process. Mobile devices have a striking weakness: the keyboard. Typing and entering information on a mobile device is far from the easiest thing to do, so you want to reduce data entry for your customers. Many ecommerce sites require customers to create an account. This is fine, but it can be very time-consuming on mobile devices. To circumvent this problem, you can offer alternative ways for customers to log in to your site. Social logins (using Facebook, Google+, etc.) are great ways to store data on your customers, and it cuts down on time that is usually spent creating login accounts. Also, this is where PayPal, Google Wallet or Payments by Amazon can come in handy, as they will already have your customers’ payment information stored, so the customer will not be forced to fill out that info when trying to make a purchase from your site.
Alternatively, you should consider offering the guest checkout option. This can accelerate the buying process when a customer is on a mobile device.
Use Google’s Mobile Friendly Tool to get an idea if your site is optimized for mobile devices. If there is one thing to remember when designing a mobile shopping experience is that you need to look for any opportunities to trim the fat off of your site. That means that you discard irrelevant elements from your site, choose practicality over flashiness, and choose the easier route rather than the complex one.
With these tips and ideas in mind, you can get started on successfully creating a great mobile shopping experience.